Informing
and Inspiring

Provide O2 and potential O2 consumers with aspirational content
through digital and print


Challenge

Present news, music and entertainment features alongside
tariff information in an engaging format.

Role: Designer

rory elphick, digital designer, O2, O2, 02, O2 magazine, ipad, ipad magazine, digital magazine, mobile phones, mobile, android, apple, blackberry,
 

A refreshing animated user journey

Using platform conventions to ensure a consistent
experience for the customer

Outcome 

I transformed a print campaign into a fun, digital experience that highlighted the product benefits with intuitive interactions and motion.

A few example layouts from the print issues, taking extensive and detailed information and keeping it light and easy to read.

 
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Animation - Play